Apple Seems Set to Unveil… Cable TV
Begun, the Great Re-bundling has…
I love to write about bundles. Love it. Bundles. Unbundled. Re-bundled. Bundles. Bundles. Bundles.
So when I was thinking about tomorrow’s Apple event, where the company is expected to unveil their latest service offerings — including, notably, a new television service — I went back and read some of my posts over the last five years. That’s when I realized that I actually didn’t need to write a new post at all. Instead, I could just excerpt old ones to piece together exactly what it sure sounds like Apple is going to unveil in the television department tomorrow.
That is: a great re-bundling of much of the content we just spent the better part of the last decade un-bundling from the cable bundle. (I’ll go ahead and write the new post anyway, with a sampling of said excerpts down below.)
Which is to say, after a decade-plus of failed attempts to re-invent television, Apple clearly had a revelation: it’s hard to re-invent television. And so instead, Apple will re-create it. Despite all the hoopla, what Apple is set to unveil seems to be little more than the cable bundle of old, albeit with a new content base, slightly altered technology,¹ and undoubtedly a better UI.²
